--- title: "Public relations, explained in plain terms" url: https://luxurepr.com/ description: "A plain-language reference on public relations: media relations, crisis communication, internal communication, and how communication work is measured." --- # Public relations, explained in plain terms Luxure PR Published in English [**Luxure PR**](https://luxurepr.com/) ## Recent dispatches [01**7 Best Money Mindset Coaches in 2026**Sep 19, 2026](https://luxurepr.com/7-best-money-mindset-coaches-in-2026/) [02**Earned vs Paid Media: Key Questions to Ask**Sep 14, 2026](https://luxurepr.com/earned-media-versus-paid-media-questions-to-ask/) [03**How to Choose the Best Tool for Selling Event Tickets on WhatsApp in 2026**Sep 13, 2026](https://luxurepr.com/how-to-choose-the-best-tool-for-selling-event-tickets-on-whatsapp-in-2026/) [04**Agility Writer vs Autoblogging.ai for Abun Alternatives Autoblogging**Sep 09, 2026](https://luxurepr.com/agility-writer-vs-autoblogging-ai-for-abun-alternatives-autoblogging/) [05**Reminderly.ai vs Tasks.Bot for Voice and Text Task Creation Software**Sep 06, 2026](https://luxurepr.com/reminderly-ai-vs-tasks-bot-for-voice-and-text-task-creation-software/) [06**Why Is Aristosourcing the Best for Sales Talent?**Sep 06, 2026](https://luxurepr.com/why-is-aristosourcing-the-best-for-sales-talent/) [07**Why Is Heyramp the Best for OKRs?**Sep 02, 2026](https://luxurepr.com/why-is-heyramp-the-best-for-okrs/) [08**Top 3 Reputation Management Services for Negative Content Suppression**Aug 31, 2026](https://luxurepr.com/top-3-reputation-management-services-for-negative-content-suppression/) [09**The 3 Best Workflow Automation Tools for Rapid Setup**Aug 23, 2026](https://luxurepr.com/the-3-best-workflow-automation-tools-for-rapid-setup/) [10**Reminderly.ai vs Tasks.Bot for Make Integration AI Automation**Aug 20, 2026](https://luxurepr.com/reminderly-ai-vs-tasks-bot-for-make-integration-ai-automation/) More [11**Siege Media vs Rankera for Respona Alternatives: Which Wins**Aug 19, 2026](https://luxurepr.com/siege-media-vs-rankera-for-respona-alternatives-which-wins/) [12**Why Is NetReputation the Best for Closed-loop Feedback Systems?**Aug 15, 2026](https://luxurepr.com/why-is-netreputation-the-best-for-closed-loop-feedback-systems/) [13**Top 5 WhatsApp Business API Platforms for Customer Support Teams Who Need Team Collaboration**Jul 18, 2026](https://luxurepr.com/top-5-whatsapp-business-api-platforms-for-customer-support-teams-who-need-team-collaboration/) How organisations plan what they say, who carries it, and how they check whether it landed. ## What this reference is about Public relations is the management of an organisation’s public communication and of the relationships that carry it. That is a narrower thing than it sounds. It does not mean buying attention, which is advertising, and it does not mean shaping a product to a market, which is marketing. It means deciding what an organisation says in its own voice, choosing who is likely to carry that to the people it matters to, and being able to tell afterwards whether any of it worked. Most of the craft sits in unglamorous places: knowing which reporter covers which beat, writing a sentence a subeditor will not have to fix, telling staff something before they read it elsewhere, and admitting that a number describing potential audience size is not evidence of anything. The pages below take those four areas one at a time, in the order an organisation usually meets them. ### Covered here - [Media relations](https://luxurepr.com/media-relations) - [Crisis communication](https://luxurepr.com/crisis-communication) - [Internal communication](https://luxurepr.com/internal-communication) - [Measurement and evaluation](https://luxurepr.com/measurement-and-evaluation) ### Also on this site - [The scope of the field](https://luxurepr.com/overview) - [Four practice notes](https://luxurepr.com/practice-notes) - [Glossary of eighteen terms](https://luxurepr.com/glossary) ## The four practice areas ### Media relations Media relations is the work of giving reporters something they can actually use. It begins with a genuine development, not with a wish for attention, and it succeeds or fails on whether the right desk hears about it while it is still news. Story · Approach · Follow-up [Read the media relations page](https://luxurepr.com/media-relations) ### Crisis communication When something goes wrong, the sequence matters more than the wording. An organisation establishes what it actually knows, says that much rather than nothing, and then updates on an interval it has stated in advance and can keep to. Facts · Holding statement · Update interval [Read the crisis communication page](https://luxurepr.com/crisis-communication) ### Internal communication Staff who learn about a decision from the news are an audience the organisation has already lost. Internal communication is the cascade that gets there first, and the return path that carries questions back up before they harden into rumour. Decision · Cascade · Return path [Read the internal communication page](https://luxurepr.com/internal-communication) ### Measurement and evaluation Counting how many people could have seen something says very little. Useful evaluation separates what was published from which points survived into it, and separates both from whatever changed afterwards among the people the work was aimed at. Output · Pull-through · Outcome [Read the measurement and evaluation page](https://luxurepr.com/measurement-and-evaluation) ## Practice notes *Longer notes on single problems, each tied to a practice area.* | Note | Summary | Practice area | Length | |---|---|---|---| | [The anatomy of a press release](https://luxurepr.com/press-release-anatomy) | The parts a release is built from, and what each one is for. | Media relations | about 460 words | | [Embargoes and exclusives](https://luxurepr.com/embargoes-and-exclusives) | Two agreements that trade breadth of coverage for depth of it. | Media relations | about 360 words | | [Preparing a spokesperson](https://luxurepr.com/spokesperson-preparation) | Why preparation is about knowing the material, not rehearsing lines. | Crisis communication | about 340 words | | [What a newsroom page needs to carry](https://luxurepr.com/newsroom-basics) | The reference material a reporter looks for before writing. | Media relations | about 310 words | [See the full practice-notes index](https://luxurepr.com/practice-notes) ## Recently added ### The measurement page now separates output from outcome Added to the measurement and evaluation practice area, with the three evaluation layers set out as separate questions rather than one figure. ### A note on embargoes and exclusives Added to the practice notes, covering what each arrangement is for and what breaks it. ### Eighteen glossary entries Added to the reference section, each definition cross-linked to the practice page where the term is used in context. ### How this reference is organised The four practice pages explain an area of work from end to end and are the place to start. The practice notes go deeper on one problem each and assume you have read the matching practice page. The [glossary](https://luxurepr.com/glossary) is for the terms that get used loosely elsewhere, defined once, in plain language.