All notes
| Note | Summary | Practice area | Length |
|---|---|---|---|
| The anatomy of a press release | The parts a release is built from, and what each one is for. | Media relations | about 460 words |
| Embargoes and exclusives | Two agreements that trade breadth of coverage for depth of it. | Media relations | about 360 words |
| Preparing a spokesperson | Why preparation is about knowing the material, not rehearsing lines. | Crisis communication | about 340 words |
| What a newsroom page needs to carry | The reference material a reporter looks for before writing. | Media relations | about 310 words |
The practice pages these notes sit under are media relations and crisis communication.